Call- to- Action Checklist

Call- to- Action Checklist

  • Keep it short
    • Call to actions should be concise and to the point
  • Don’t be bossy
    • Use commands not demands
    • Call to actions should encourage not demand an action
  • Convey value
    • Tell users what they are going to get and not what they need to do
  • Make the Call to Action Obvious
    • Set your Call to Action apart
    • The Call to Action should be easy to find
    • Consider utilizing different colors or buttons
  • Indicate Urgency
    • Users are more tempted to act if there is a time limit on the offer
  • Test
    • Use A/B testing to decide when the Call to Action performs best
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