Campaign Planning Checklist

Campaign Planning Checklist

Campaign Planning Checklist
  • Define your audience roles
    1. Who is involved with the purchasing decision?
    2. What is the contact’s main role?
  • Understand timing
    1. Know the length of your sales cycle?
    2. How long does it take for a lead to become a customer?
  • Have a library of content
  • Map Content Library to Sales Cycles
    1. Understand which pieces of content correlate to buyers throughout their sales cycles
  • Understand timing
    1. Know when to communicate with prospects at the appropriate time in the sales cycle
  • Define your KPIs
    1. Understand and track metrics that are related to the success of your campaign
  • Determine Responsibilities
    1. Determine who oversees creating, monitoring, testing and updating campaigns
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