Lead Nurturing Checklist

Lead Nurturing Checklist

  • Segment
    • Segment the prospects on a known recipient list
  • Get Personal
    • Add personalization using variable tags on an email or landing page
    • Make the emails and Landing pages useful information to the users
  • Present a value proposition
    • Recipients should never wonder why they received an email
  • Link additional resources:
    • Add links to additional content to draw prospects to your account
    • Track and record what links your users are following
  • Focus on your prospects needs
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