23 Aug Marketing Key Performance Indicators
Prove to upper management that your marketing efforts are impacting the bottom line. Important KPIs for consideration:
- Revenue/Annual Contract Value. How much revenue resulted from direct marketing sources?
- Percent of Customers Directly sourced by marketing. What percentage of new customers were sourced by marketing initiatives?
- Pipeline to Spend Ratio. For every dollar spent by marketing, how much pipe was created?
- Customer Acquisition Cost. How much does it cost you to acquire a customer?
It is necessary to calculate Return on Investment (ROI) on marketing campaign and quantify opportunity influence from campaign activities to understand marketing effectiveness. It is also important to track the conversion rate of Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) and then benchmark them against industry vertical to outline improvement opportunities.