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Uncategorized / 07.01.2019

D&B Hoovers is a useful and powerful sales acceleration solution that can integrate with Salesforce to grow your business and increase profits through large scale data analytics. Some key features of D&B Hoovers include: Business Signals:  Monitors the behavior of other businesses and their activities in...

Uncategorized / 23.08.2018

NPS, VOC OR CSAT? No matter which customer satisfaction and / or loyalty framework you use, unless its feedback is not acted upon, any framework or methodology will be of little use. Net Promoter Score, Voice of Customer, and Customer Satisfaction surveys, all reach out...

Uncategorized / 23.08.2018

Prove to upper management that your marketing efforts are impacting the bottom line. Important KPIs for consideration: Revenue/Annual Contract Value. How much revenue resulted from direct marketing sources? Percent of Customers Directly sourced by marketing. What percentage of new customers were sourced by marketing initiatives? ...

Uncategorized / 16.02.2018

Communicate your value proposition Your offer should be compelling, persuasive and clear Clean Up the Clutter Landing pages should be concise, easy to navigate and free from distractions Limit Scrolling Scanning is very common among all audiences, keep all offers above the fold Use...

Uncategorized / 16.02.2018

Segment Segment the prospects on a known recipient list Get Personal Add personalization using variable tags on an email or landing page Make the emails and Landing pages useful information to the users Present a value proposition Recipients should never wonder why they received...