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A coupal checking survey on laptop
Revolutionize Customer Feedback with NPS Survey

NPS Survey

NPS Survey App for Salesforce is a great survey tool that could be used to automatically trigger surveys based on customer activity, then push responses to Salesforce so your team can close the loop.

Get it now

NPS Survey solution in Salesforce

Measure NPS, Transform Customer Service 

Measure NPS, Transform Customer Service

Capture insights, enhance satisfaction, and drive growth.

Net Promoter Score measures customer experience based on a client’s response to a single question: “Using a scale of 0-10, how likely is it that you would recommend our Company to a friend or colleague?


Capturing this client feedback in Salesforce contributes to a better understanding of the overall client relationship, while also informing marketing and process improvement efforts.


No matter which customer satisfaction and/or loyalty framework you use, unless its feedback is not acted upon, any framework or methodology will be of little use. Net Promoter Score surveys reach out to customers to understand their perception of the brand. But most of the time, the feedback is collected as just one more thing to talk about and doesn’t become part of the operational execution.


Net Promoter Score (NPS) is a metric that companies use to measure customer loyalty as it relates to a company brand or to a product or service. Net Promoter Score measures customer experience based on a customer’s response to a single question: “Using a scale of 0-10, how likely is it that you would recommend us to a friend or colleague?” Capturing this customer feedback in Salesforce contributes to a better understanding of overall customer relationship, while also educating marketing and customer service teams for further improvement opportunities.

New and Improved NPS Survey

NPS Survey - Post Win

Post-Win Analysis: Identify winning factors and customer satisfaction after closing a deal. Congratulations on your recent deal with us! Please help us understand the winning factors and your satisfaction with our sales process. 

Don’t Miss Out on Feedback: Send a CSAT Survey for Every Closed-Lost Opportunity

Understanding why deals are lost is crucial for growth. With our CSAT Survey integration, a feedback request is automatically sent whenever an opportunity is flagged as Closed-Lost in Salesforce. Watch this video to see how effortlessly you can capture valuable insights and turn missed chances into future wins 

Renewal Opportunity: Identify renewal factors and customer satisfaction after renewing a deal

Renewal Opportunity: Identify renewal factors and customer satisfaction after renewing a deal.  Thank you for renewing your contract with us! We value your continued partnership. Please share your experience with the renewal process and any improvements we can make.
 

Automatically Trigger NPS Surveys with Every New Salesforce Contact

Check out how seamlessly our NPS Survey integrates with new customer contact creation! This quick demo shows how we ensure every new customer receives the best possible experience right from the start.  

Milestone check: After a demo or proposal, share your experience and how we can improve.

Reaching significant milestones, such as after a demo or proposal submission, is crucial in our sales process. We want to know about your experience at these points. How can we make it better for you? Your feedback is valuable to us, and we strive to continuously improve our services. Thank you for your input and partnership. 

Introducing NPS Survey 2.0: Elevate Your Customer Feedback Experience!

 We’re thrilled to launch NPS Survey 2.0, your go-to solution for transforming customer feedback! With streamlined survey creation, dynamic question logic, a real-time analytics dashboard, and automated follow-ups, gathering insights has never been easier. Engage your customers across multiple channels and enhance satisfaction and loyalty today!

Automated Feedback for Escalated Cases | NPS Survey App Feature

 

Discover the new feature in SalesHub's NPS Survey App that automates feedback collection for escalated cases, providing immediate customer insights after critical issues. With automatic surveys, tailored requests, and dynamic scheduling, you can enhance service quality and strengthen customer relationships.

Automated Surveys for High Priority Cases | NPS Survey App Updates

 In this video, we highlight a powerful feature in SalesHub's NPS Survey App that automates feedback collection for High Priority Cases. Trigger NPS, CSAT, and follow-up surveys immediately after resolving critical issues to gather essential insights from your most urgent customer interactions. 


Stay proactive in customer service and watch the demo to see how these tools enhance customer satisfaction and service efficiency! 

New Account Post-Onboarding Features in NPS Survey App | Automated Customer Feedback

In this video, we explore the new Account Post-Onboarding automation features in SalesHub's NPS Survey App. These updates simplify the process of gathering valuable feedback after onboarding, enabling your team to proactively track customer satisfaction.


Discover how automated post-onboarding surveys and dynamic scheduling can enhance your customer retention efforts and provide insights for continuous improvement!

New Capabilities for NPS Survey App | Account Periodic Check-In and Automation Features

In this video, we’re thrilled to unveil the new capabilities in SalesHub's NPS Survey App! With enhanced automation, you can now schedule Account Periodic Check-Ins and automatically send NPS, CSAT, and Implementation Follow-up surveys across 15 different touchpoints, including post-opportunity wins/losses and case updates.


Discover how these features streamline feedback collection and help you stay ahead of customer satisfaction. Watch now for the latest demo and implementation guide!

Automatically Trigger NPS Surveys with Every New Salesforce Contact

 Check out how seamlessly our NPS Survey integrates with new customer contact creation! This quick demo shows how we ensure every new customer receives the best possible experience right from the start.  

Downloads - NPS Survey Document Repository

This section contains downloadable resources from the NPS Survey Document Library.

NPS Survey - Technical Document - V1 (pdf)

Download

NPS Survey - Data Sheet - 2024 (pdf)

Download

NPS Survey - Installation Guide - 2024 (pdf)

Download

Net Promoter Score Program Design Best Practice

Closing the feedback loop

Calculating the company’s Net Promoter Score on a regular basis will not provide longstanding value if we do not act on the feedback that is given by our clients. Closing the feedback loop with clients to ensure we fully understand and act upon any concerns they raised during the NPS survey is essential to improving the client experience and turning Detractors and Passives into Promoters.   


Logging follow-up activity and action plans in Salesforce will better enable the company’s account managers and leadership to track follow-up progress and ensure every client concern is addressed. 

Integrate feedback program with Salesforce

Easily integrate your feedback program with Salesforce. Automatically send surveys after any customer interaction. Map feedback data anywhere in Salesforce. Close the loop on critical feedback. 

Scoring criteria consideration

  • Promoters (score 9-10): loyal enthusiasts who will continue buying and refer others, fueling growth.
  • Passives (score 7-8): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors (score 0-6): Unhappy customers who can damage brand and impede growth through negative word-of-mouth.

Identifying Contacts to Survey

At a minimum, the company’s primary contact at the client organization must be surveyed to ensure we understand their perception of the company and obtain feedback regarding the overall health of the client relationship. 

Follow-Up on Client Feedback

Clients providing an NPS score of 6 or below (Detractor) require a follow-up call and/or meeting to address client concerns more specifically. Call/meeting notes should be documented in Salesforce by creating an activity directly from the relevant NPS form. 

Enterprise vs. Service Line vs. Product Line Scores

Understanding the client’s overall perception and satisfaction with the company is important. Therefore, NPS scores should be captured at the Enterprise level. In those instances where a client specifically identifies a desire to provide separate scores for individual Service Line or product lines, a score must be captured for each Service Line or product line they purchase to provide a complete measure of their satisfaction. 

Collect and act on real-time customer feedback in Salesforce

Realtime customer feedback

Automate customer reviews, referrals and retention

Create a culture of continuous feedback

NPS Survey by SalesHub is a customer feedback platform that helps businesses improve customer experience and accelerate growth using the Net Promoter Score (NPS) framework.

Create a culture of continuous feedback

Automate customer reviews, referrals and retention

Create a culture of continuous feedback

Automatically collect feedback from every customer at any point in the customer journey on any channel using the Net Promoter Score (NPS) framework. Empower every team member with the feedback they need to make every experience great on the right tool.

Automate customer reviews, referrals and retention

Automate customer reviews, referrals and retention

Automate customer reviews, referrals and retention

Use workflow tools to turn feedback into reviews that boost your Google rating and case studies that win new business. Boost retention by automating follow up with at-risk accounts.

Collect, analyze & act on customer feedback

Collect, analyze & act on customer feedback

Automate customer reviews, referrals and retention

NPS Survey by SalesHub is the leading integrated experience management platform based on the NPS that helps businesses improve their customer experience. 

Embed customer feedback

Collect, analyze & act on customer feedback

Gather customer feedback

Embed customer feedback and NPS surveys directly into your Salesforce email templates and automatically collect input from your customers with any email you choose.

Gather customer feedback

Collect, analyze & act on customer feedback

Gather customer feedback

Gather customer feedback after key Salesforce events (e.g. customer case closed): Define events and interactions after which you want to send surveys and they will be sent automatically.

Built and hosted on world's leading cloud platform - Salesforce App Exchange

    NPS Survey by SalesHub - Core Benefits

    Improve customer experience

    Based on the Net Promoter Score (NPS), NPS Survey by SalesHub helps businesses improve their customer experience. Our solution automatically collects customer feedback through various channels along the customer journey. By analyzing the quantitative and qualitative feedback, NPS Survey helps you immediately identify churning customers, derive the reasons for churn and alert stakeholders, as well as recover customers with personalized measures. 

    Prevent customer churn

    Immediately recognize dissatisfied, potentially migrating customers from the customer feedback data directly in Salesforce.

    Customer recovery

    Quickly win back these customers with personalized measures. Use direct integrations to major email and CRM tools – and salesforce – to automate the process by sending emails, opening support tickets, and more.

    Insights and alerts

    Analyze the reasons for migration and automatically alert relevant stakeholders. Identify the problem areas that have the biggest impact on your business and track their development over time.

    Action feedback to drive growth

    Trigger sales, support, or customer service workflows based on feedback. Trigger surveys from Salesforce using Workflows. Set up NPS triggers based on data or events in Salesforce

    New and Improved Survey Builder App 2.0

    Transform Customer Feedback into Actionable Insights – Directly Inside Salesforce

    Design Options

    Make your surveys truly your own with these design customization features.

    • Title Text Color: Customize the color of your survey’s title to match your brand's color scheme.
       
    • Question Text Color: Adjust the color of the text for each question to ensure clarity and visibility.
       
    • Button Background Color: Personalize the appearance of the buttons used in your surveys, including submit and navigation buttons.
       
    • Answer Text Color: Control the color of the text for survey responses for better readability.
       
    • Title Font Type: Select from a range of fonts to change the style of the survey title, enhancing your survey's look and feel.
       
    • Question Font Type: Customize the font used for each question in your survey, giving it a unique touch.
       
    • Background Color: Choose a background color for your survey to align with your brand’s design or create a specific mood.
       
    • Title Font Size: Adjust the font size of the title for better visibility and to match your design needs.
       
    • Question Font Size: Fine-tune the font size of your questions for readability across devices.
       
    • Background Image: Upload an image as the background of your survey, making it visually engaging and branded.
       
    • Section Background Color: Control the background color of different sections of your survey to improve the user experience.
       
    • Header Image: Add a header image to the top of your survey for brand recognition or aesthetic appeal.
       
    • Footer Image: Include a footer image for branding or to display additional information.
       

    Default Thank You Page and Redirect Settings

    After survey completion, you can tailor the experience with these customizable settings.

    • Message Header: Customize the header text of your thank you page to express gratitude and appreciation.
       
    • Message Rich Text Area: Edit the body of the thank you message, allowing the inclusion of text, links, images, and more to engage the respondent and provide additional context.
       
    • Redirect Settings: Set up a URL redirect to send respondents to a specific webpage after completing the survey, such as a promotional page or more information.
       

    Question Types

    Choose from a variety of question types to collect exactly the data you need.

    • Text: Simple single-line text input for short responses.
       
    • Text Area: Multi-line input for more detailed responses.
       
    • Long Text Area: For even more comprehensive answers, allowing users to provide extended feedback.
       
    • URL: A field for respondents to enter a website URL.
       
    • Email: A field for email input, typically for follow-up contact.
       
    • Picklist: Dropdown list for respondents to choose one option from a list.
       
    • Multiselect Picklist: A list where respondents can select multiple options from predefined choices.
       
    • Date: Collect a single date from respondents.
       
    • Date Time: Collect a specific date and time.
       
    • Number: Use this to capture numerical responses.
       
    • Percentage: For responses requiring a percentage value.
       
    • File Upload: Allow respondents to upload files as part of their survey response.
       
    • Rating: Capture respondent feedback with a rating scale (e.g., 1 to 5 stars).
       
    • Currency: Collect monetary values with currency formatting.
       
    • NPS (Net Promoter Score): Assess customer loyalty by asking how likely respondents are to recommend your company.
       
    • CSAT (Customer Satisfaction): Measure customer satisfaction on a scale.
       
    • CES (Customer Effort Score): Determine how easy it was for respondents to interact with your company.
       

    Settings

    Adjust various settings to control the timing, response handling, and more.

    • All Question Required: Easily toggle to make all questions mandatory or optional.
       
    • Timeline: Set a start and end date for the survey to automatically open and close.
       
    • Auto Close Date: Automatically close the survey after a specified date.
       
    • Allowed Time to Respond: Define a time window in which respondents can complete the survey.
       
    • Recurrence: Schedule your survey to recur at specified intervals, such as weekly, monthly, or yearly.
       
    • Allowed Target Objects: Choose from various Salesforce objects (Account, Contact, Opportunity, Case) to attach survey responses to.
       
    • Auto Archive Date: Automatically archive surveys after a certain period.
       
    • Use Latest Version at Dispatch: Ensure the latest version of the survey is always used when sending out responses.
       
    • Apply Setting with a Quick Preview: Instantly preview your settings and adjustments before applying them.
       

    Question Branching Rules

    Personalize the survey flow for each respondent based on their answers.

    • Rule Name: Define the name of your branching rule for easy identification.
       
    • Source Question Equal Answer: Set up conditions to trigger the next question based on a specific answer from the respondent.
       
    • Target Question: Choose which follow-up question should be shown based on the source answer.
       
    • Active Checkbox: Enable or disable specific branching rules as needed.
       
    • Add Multiple Rules: Create multiple branching rules to handle different responses.
       
    • Only for Picklist Questions: Branching is limited to picklist-type questions for better control.
       

    Survey Form Mapping

    Map survey responses directly to Salesforce fields for seamless data integration.

    • Map Question to Object Fields: Map each question to specific Salesforce fields (e.g., Account, Contact, etc.) for easy data capture and analysis.
       
    • Save Field Mappings: Save your field mappings for future use, ensuring consistent data integration across surveys.
       

    Customize Score Levels

    Set up a customized scoring system to assess responses and trigger actions.

    • Score Range: Define score ranges (e.g., 0 <= Survey Score < 6) to categorize responses.
       
    • Score Label: Label each score range for easy interpretation (e.g., Poor, Fair, Excellent).
       
    • Score Color: Use color coding to visually represent each score range.
       
    • Action: Set up actions based on the score (e.g., sending a follow-up email for low scores).
       

    Distribution Methods

    Distribute surveys via multiple channels to reach your audience effectively.

    • Email Distribution: Send surveys directly to one or more recipients via email, with personalized survey links.
       
    • QR Code Distribution: Generate a QR code that respondents can scan to access the survey, ideal for in-person events or printed materials.
       

    Survey Templates

    Select from pre-built templates or customize your survey from scratch.

    • Out-of-the-Box Survey Template: Start with a ready-made template and customize it to suit your needs.
       
    • Customization During Design: Fully customize your survey template during the design process, ensuring it aligns with your brand’s look and goals.
       

    Survey Scheduling and Dispatch

    Control when and how your surveys are sent out.

    • Schedule or Send Survey Right Away: Choose whether to send surveys immediately or schedule them for later.
       
    • Target Contacts/Leads: Send surveys to selected contacts or leads in your Salesforce system, ensuring you gather feedback from the right audience.
       


    Survey Builder App - Supporting Documents Downloads

    NPS Survey Builder Installation Guide (pdf)

    Download

    NPS Survey Builder User Guide (pdf)

    Download

    Survey Designer - Scenario Test (pdf)

    Download

    Are you ready to measure Net Promoter Score and transform Customer Service?

    Sign up today
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