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SalesHub Blog

Trac Anything – Project Management and Enterprise Planning on Salesforce

Find out more

Net Promoter Score Program Design Best Practice

Closing the feedback loop

Calculating the company’s Net Promoter Score on a regular basis will not provide longstanding value if we do not act on the feedback that is given by our clients. Closing the feedback loop with clients to ensure we fully understand and act upon any concerns they raised during the NPS survey is essential to improving the client experience and turning Detractors and Passives into Promoters.   


Logging follow-up activity and action plans in Salesforce will better enable the company’s account managers and leadership to track follow-up progress and ensure every client concern is addressed. 

Integrate feedback program with Salesforce

Easily integrate your feedback program with Salesforce. Automatically send surveys after any customer interaction. Map feedback data anywhere in Salesforce. Close the loop on critical feedback. 

Scoring criteria consideration

  • Promoters (score 9-10): loyal enthusiasts who will continue buying and refer others, fueling growth.
  • Passives (score 7-8): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors (score 0-6): Unhappy customers who can damage brand and impede growth through negative word-of-mouth.

Identifying Contacts to Survey

At a minimum, the company’s primary contact at the client organization must be surveyed to ensure we understand their perception of the company and obtain feedback regarding the overall health of the client relationship. 

Follow-Up on Client Feedback

Clients providing an NPS score of 6 or below (Detractor) require a follow-up call and/or meeting to address client concerns more specifically. Call/meeting notes should be documented in Salesforce by creating an activity directly from the relevant NPS form. 

Enterprise vs. Service Line vs. Product Line Scores

Understanding the client’s overall perception and satisfaction with the company is important. Therefore, NPS scores should be captured at the Enterprise level. In those instances where a client specifically identifies a desire to provide separate scores for individual Service Line or product lines, a score must be captured for each Service Line or product line they purchase to provide a complete measure of their satisfaction. 

New and Improved Survey Builder App 2.0

Transform Customer Feedback into Actionable Insights – Directly Inside Salesforce

Design Options

Make your surveys truly your own with these design customization features.

  • Title Text Color: Customize the color of your survey’s title to match your brand's color scheme.
     
  • Question Text Color: Adjust the color of the text for each question to ensure clarity and visibility.
     
  • Button Background Color: Personalize the appearance of the buttons used in your surveys, including submit and navigation buttons.
     
  • Answer Text Color: Control the color of the text for survey responses for better readability.
     
  • Title Font Type: Select from a range of fonts to change the style of the survey title, enhancing your survey's look and feel.
     
  • Question Font Type: Customize the font used for each question in your survey, giving it a unique touch.
     
  • Background Color: Choose a background color for your survey to align with your brand’s design or create a specific mood.
     
  • Title Font Size: Adjust the font size of the title for better visibility and to match your design needs.
     
  • Question Font Size: Fine-tune the font size of your questions for readability across devices.
     
  • Background Image: Upload an image as the background of your survey, making it visually engaging and branded.
     
  • Section Background Color: Control the background color of different sections of your survey to improve the user experience.
     
  • Header Image: Add a header image to the top of your survey for brand recognition or aesthetic appeal.
     
  • Footer Image: Include a footer image for branding or to display additional information.
     

Default Thank You Page and Redirect Settings

After survey completion, you can tailor the experience with these customizable settings.

  • Message Header: Customize the header text of you thank you page to express gratitude and appreciation.
     
  • Message Rich Text Area: Edit the body of the thank you message, allowing the inclusion of text, links, images, and more to engage the respondent and provide additional context.
     
  • Redirect Settings: Set up a URL redirect to send respondents to a specific webpage after completing the survey, such as a promotional page or more information.
     

Question Types

Choose from a variety of question types to collect exactly the data you need.

  • Text: Simple single-line text input for short responses.
     
  • Text Area: Multi-line input for more detailed responses.
     
  • Long Text Area: For even more comprehensive answers, allowing users to provide extended feedback.
     
  • URL: A field for respondents to enter a website URL.
     
  • Email: A field for email input, typically for follow-up contact.
     
  • Picklist: Dropdown list for respondents to choose one option from a list.
     
  • Multiselect Picklist: A list where respondents can select multiple options from predefined choices.
     
  • Date: Collect a single date from respondents.
     
  • Date Time: Collect a specific date and time.
     
  • Number: Use this to capture numerical responses.
     
  • Percentage: For responses requiring a percentage value.
     
  • File Upload: Allow respondents to upload files as part of their survey response.
     
  • Rating: Capture respondent feedback with a rating scale (e.g., 1 to 5 stars).
     
  • Currency: Collect monetary values with currency formatting.
     
  • NPS (Net Promoter Score): Assess customer loyalty by asking how likely respondents are to recommend your company.
     
  • CSAT (Customer Satisfaction): Measure customer satisfaction on a scale.
     
  • CES (Customer Effort Score): Determine how easy it was for respondents to interact with your company.
     

Settings

Adjust various settings to control the timing, response handling, and more.

  • All Question Required: Easily toggle to make all questions mandatory or optional.
     
  • Timeline: Set a start and end date for the survey to automatically open and close.
     
  • Auto Close Date: Automatically close the survey after a specified date.
     
  • Allowed Time to Respond: Define a time window in which respondents can complete the survey.
     
  • Recurrence: Schedule your survey to recur at specified intervals, such as weekly, monthly, or yearly.
     
  • Allowed Target Objects: Choose from various Salesforce objects (Account, Contact, Opportunity, Case) to attach survey responses to.
     
  • Auto Archive Date: Automatically archive surveys after a certain period.
     
  • Use Latest Version at Dispatch: Ensure the latest version of the survey is always used when sending out responses.
     
  • Apply Setting with a Quick Preview: Instantly preview your settings and adjustments before applying them.
     

Question Branching Rules

Personalize the survey flow for each respondent based on their answers.

  • Rule Name: Define the name of your branching rule for easy identification.
     
  • Source Question Equal Answer: Set up conditions to trigger the next question based on a specific answer from the respondent.
     
  • Target Question: Choose which follow-up question should be shown based on the source answer.
     
  • Active Checkbox: Enable or disable specific branching rules as needed.
     
  • Add Multiple Rules: Create multiple branching rules to handle different responses.
     
  • Only for Picklist Questions: Branching is limited to picklist-type questions for better control.
     

Survey Form Mapping

Map survey responses directly to Salesforce fields for seamless data integration.

  • Map Question to Object Fields: Map each question to specific Salesforce fields (e.g., Account, Contact, etc.) for easy data capture and analysis.
     
  • Save Field Mappings: Save your field mappings for future use, ensuring consistent data integration across surveys.
     

Customize Score Levels

Set up a customized scoring system to assess responses and trigger actions.

  • Score Range: Define score ranges (e.g., 0 <= Survey Score < 6) to categorize responses.
     
  • Score Label: Label each score range for easy interpretation (e.g., Poor, Fair, Excellent).
     
  • Score Color: Use color coding to visually represent each score range.
     
  • Action: Set up actions based on the score (e.g., sending a follow-up email for low scores).
     

Distribution Methods

Distribute surveys via multiple channels to reach your audience effectively.

  • Email Distribution: Send surveys directly to one or more recipients via email, with personalized survey links.
     
  • QR Code Distribution: Generate a QR code that respondents can scan to access the survey, ideal for in-person events or printed materials.
     

Survey Templates

Select from pre-built templates or customize your survey from scratch.

  • Out-of-the-Box Survey Template: Start with a ready-made template and customize it to suit your needs.
     
  • Customization During Design: Fully customize your survey template during the design process, ensuring it aligns with your brand’s look and goals.
     

Survey Scheduling and Dispatch

Control when and how your surveys are sent out.

  • Schedule or Send Survey Right Away: Choose whether to send surveys immediately or schedule them for later.
     
  • Target Contacts/Leads: Send surveys to selected contacts or leads in your Salesforce system, ensuring you gather feedback from the right audience.
     


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